A Note to Artists & Publicists: How to Submit Music to Blogs
If your email is too long, nobody will read it.
We get it, you're trying to be nice and informative, but in the end it just eats up everyone’s time and makes it difficult to locate the link to your music.
The only thing that should really matter is your music. If your music sucks, a plethora of huge photographs and paragraphs of text are futile. If it's good, we'll ask for all that stuff later on. But to tell you the truth, I don't really like going off a press release, as it tends to make for watered down and generic content. Have you ever wondered why some artist reviews from various blogs are so similar? Well, I would guess they're all going off the same press release.
Instead, please be courteous and write a one to four sentence note accompanied by ONE working link to ONE track. That's it. My favorite source link is youtube. It's familiar and there is no bullshit. Bandcamp and Soundcloud are also acceptable links. The worst are private links with a password. Please, do us all a favor and remove all the barriers to your music. The exclusive VIP shit needs to end.
Here's an example of an awesome submission:
Hi, how are you?
I'm an experimental artist out of San Marcos, Texas. Would love for you to feature my latest single. Here is the link: https://youtu.be/PUNx7hEWzgY
All the best,
Here's another example of a cool submission:
Lychnis is an avant-garde musician out of Austin, Texas. Here's a link to a very cool track off his new album: https://youtu.be/xDTelzhoivQ
Peace & Love!
If you're mass-emailing music blogs, loosely follow one of the examples above. Also, no need for a follow-up. We gave it a listen and decided to pass on it. We receive over a hundred submissions every single day and have reached a point to where it's impossible for us to reply to each and every message we receive.
However, there is a more effective way in communicating with various music outlets. Create a relationship with them. Add them on social media. Like and comment on their stuff. Send them cool little notes. In short, stop being a narcissistic asshole and be cool. We are all in this together.
Remember, if all else fails, create your own platform. Fuck the gatekeepers. We're entering into a new age. If you fail, the only person to blame is yourself.
"We are like butterflies who flutter for a day and think it is forever." — Sagan